After purchasing the product (MRP Rs. 10 with a net grammage of 80g), the consumer can send the promo code mentioned on the pack to 87490 87490 as an SMS during the Contest Period.
Each participant is eligible to win only one reward. Only one parent and one child from a family are eligible to travel if shortlisted as a winner
If a participant is shortlisted for the trip, he/she will receive a telephonic correspondence from BIG CITY PROMOTION's representative. The shortlisted participant will be declared as a winner on successful submission and verification of the requisite documents mentioned in the FAQs and T&C
This is a skill based contest and the best answers will be picked as winners.
The participants cannot remove their entry once the SMS is sent
Promotion stocks are available at a retailer near you (In Select States and Cities). Contact your local retailer for the promo pack. Check pack for the promo code. Britannia Milkbikis pack without promotion offer is also available.
All participants scoring 100 points in the Britannia Milk Bikis Naalaikkaga innikke contest are eligible for an assured reward of Rs. 35 mobile recharge. Only participants whose entries are shortlisted are eligible to win the international trip subject to successful verification of all requisite documents.
Yes, you can participate in this contest if you are resident of india and fulfill the other mandatory criteria.
The offer is valid only till 04/10/2019. Participations after 04/10/2019 will not be considered for the contest


Anyone who has a child aged between 6 to 14 years as of the start date of the Contest, viz. 5th August, 2019.
One parent and one child (between the age of 6 -14 years) can travel if selected as a winner
No, Unfortunately the dates are pre-defined and cannot be changed
Winner’s travel will be subject to visa clearance and other verification.
The international trip will be for 2 days and 2 nights.
The destination is guaranteed but subject to visa cleranace
Once the destination is selected, it cannot be changed at a later date


All participants scoring 100 points in the Britannia Milk Bikis Naalaikkaga innikke contest will receive the assured reward of Rs. 35 mobile recharge within 48 hours. For participants who win the international trip, the travel would happen by 31st March, 2020.
All eligible winners are required to share a list of documents. On verification of the documents, the participant can claim their reward
The rewards are non-transferable


Verification is an important step to book the ticket and hence a Government id proof is mandatory. In the absence of any Government ID proof, the gratification award will become void. The eligible winners can share the Government ID with concierge team of Big City Promotions over any suitable medium like email, WhatsApp, etc.
You will receive a response post the verification of your documents
  • Mobile Number Proof
  • ID Proof for parent
  • Address Proof
  • PAN Card
  • Wrapper
  • Passport with at least validity till 31st December, 2020 for the parent and child who will be travelling


All participants of Britannia Milk Bikis Naalaikkaga innikke contest should send the promo code mentioned on the pack as an SMS to 87490 87490. On every promo pack you will 20 points + online content. On collating 100 points you will receive a SMS with a unique code. Follow the instructions and avail your recharge
You will receive an SMS with a unique code and instructions to claim the mobile recharge. Follow the instructions to avail your recharge. Click on the microsite link received in the SMS i.e http://milkbikis.bigcityexperience.com/ .Enter your Voucher code, you will receive an authentication code. Enter the authentication code and follow the steps and redeem your voucher. You will receive your voucher in 24 business hours
For post paid users, the amount will be deducted from the bill in your next billing cycle
Dear customer, the Britannia Milk Bikis Naalaikkaga innikke contest is valid on all major telecom for prepaid. For postpaid users on MTNL, BSNL and Jio MTS, the recharge would not be valid. If you are a customer of any of these networks, please write to us at feedback@bigcity.in to nominate an alternate number for a recharge
There are packs without promotional offer also availiable in the market. However the Naalaikkaga innikke contest is valid only on the promotional packs. For queries please write to feedback@britindia.com or call us at 1-800-4254449/1-800-30004530 (Toll Free) Our working hours are: 9 am to 8 pm - Monday to Saturday
The Rupee value of recharge received by the customer will be based on their mobile network and standard bill plan.

Alpenliebe® Contest
Detailed Terms and Conditions

The ‘Alpenliebe® Contest’ (hereinafter ‘the Scheme’) is subject to these Terms and Conditions:


In these Terms and Conditions:

  • The period from 9:00 a.m. on 16th December 2018 to 9:00 p.m. on 28th February 2019 is the ‘Contest Period’;
  • The period of each day of the Contest Period between 9:00 am and 9:00 pm is the ‘Contest Time’;
  • Each 4-digit alphanumeric code printed on the wrapper of a Promotion Product is a ‘Participation Code’; however, Promotion Products without a Participation Code printed on the wrapper may also be available in the market during the Contest Period;
  • All Indian citizens not resident in Tamil Nadu are ‘Eligible Persons’; however, those who are employees/ agents/ associates/ Promoters of Perfetti Van Melle India Private Limited or of its affiliates/ subsidiaries/ advertising agencies are not Eligible Persons;
  • Each Eligible Person who participates in the Scheme in the manner explained in clause 3 is a ‘Participant’;
  • Perfetti Van Melle India Private Limited is the ‘Promoter’;
  • Premier Sales Promotions Private Limited is the ‘Organizer’; and
  • Alpenliebe Gold® Re. 1 Mono (Caramel & Cream Strawberry Flavours), Alpenliebe Creamfills Re. 1 Mono (Butter toffee, Lacto flavor, Coffee Toffee), Alpenliebe Stick Pack Rs. 9 pack (Caramel & Cream Strawberry FLavours), are the ‘Promotion Products’ if they are .


  • The Scheme is a promotional event, undertaken at the Promoter’s initiative, and organized and executed by the Organizer. The distribution of Promotion Products is not being undertaken by the Organizer.
  • The Scheme is not being floated in Tamil Nadu or in any other State whose laws forbid such Schemes. The Promoter and Organizer reserve the right to revise the above definition of ‘Eligible Persons’, if it becomes necessary to do so to comply with applicable laws.


To participate in the Scheme:

  • An Eligible Person must send an SMS on 87224 87224 from a sim-card issued by a telecommunications network in India, excluding Tamil Nadu circle; and
  • The Organizer must receive the SMS before or during the Contest Period; and
  • The SMS must contain only a valid Participation Code.


  • Assured reward: All Participants will get an assured reward in the form of a link to a game called Alpenliebe Game. Each Participant will receive this reward by SMS on the number from which s/he participated. To play this game, the Participant must have a web browser installed on his/her phone. There are no prizes for achieving scores on this game.
  • Grouping of Entries: 6 Amazon Pay Gift Vouchers/Cards (referred to as ‘Vouchers’ or ‘Cards’), each worth ₹1000/-, and one Firefox Fusion 24’ Bicycle OR Firefox Thermo 24’ (whichever is available in stock) will be awarded against entries chosen from among those received from Participants in each hour of Contest Time, subject to the ‘Exclusion’ explained in clause 4(v) below. There are no prizes for entries received outside the Contest Time, or after the Contest Period.
  • Special Lucky Draw: Those Eligible Persons from whom valid participation codes are received by SMS on 8722487224 before the Contest Period commences will be considered for prizes separately, in a lucky draw. 10 such persons will win a Firefox Fusion 24’ Bicycle OR Firefox Thermo 24’, whichever is available in stock; and 100 such persons will win Vouchers/Cards worth ₹1000/- (Rupees One Thousand each). The results of this Special Lucky Draw shall be announced on 1st March 2019. All other stipulations in these Terms and Conditions that are not excluded by implication shall apply.
  • Selection of winning entries: Winning entries for Firefox Bicycles will be picked at random, and winning entries for Vouchers/Cards will be picked on random time-seed basis.
  • Exclusion: Once a Participation Code has been selected as a winning entry for any reward, it will not be selected as a winning entry again for the same reward if it is sent from the same mobile number. Neither of the abovementioned prizes (Vouchers/Cards and Firefox Bicycles) shall be awarded against a single mobile number more than once; and once one of each of these prizes has been awarded against a single mobile number, no further prizes shall be awarded against that mobile number.
  • Contacting Winners: In the case of winners of Vouchers/Cards, the Organizer shall intimate the selection of each winning entry by SMS to the mobile number from which that winning entry was received. The Organizer shall endeavor to send each SMS within 2 business days of selection of the winning entry. In the case of winners of Firefox Bicycles, Eligible Persons who come forward to claim a prize in the manner explained in clause vii. shall be considered by the Promoter and Organizer to be the Winners, regardless of whether they actually participated, and regardless of whose sim card the winning entries were sent from. Maximum one code can be claimed per Amazon.in customer account. This voucher can be applied on www.amazon.in/addgc to claim Amazon Pay Balance
  • After claiming the Amazon Pay voucher, Rs.1000 Gift Card is issued to the customer Account, post which the below Terms and Conditions associated with Gift Cards will apply.
  • Winner verification (only applicable to winners of Firefox Bicycles): The recipients of such SMSs must come forward to claim their prize by cooperating with the following verification process. For this, they must submit the following documents, either in the form of scanned copies by e-mail to alpenliebe@bigcity.in, or by registered post or courier to:
    Alpenliebe Promotion,
    BigCity Promotions,
    4th Floor, Mitra Towers,
    10/4 Kasturba Road,
    Bangalore - 560001
    All documents must be submitted by the same mode, i.e., either all of them must be submitted by e-mail, or all of them must be submitted by registered post, or by courier.
  • The documents to be submitted in this manner are:

    If the Winner is at least 18 years old:

    • A copy of the Winner’s PAN Card, or
    • A copy of any other government-issued identity document issued to the Winner and bearing the Winner’s current residential address; or
    • A copy of winner Aadhar card; and
    • A copy of winner mobile number proof
  • If the Winner is less than 18 years old:

    • A copy of any other government-issued identity document issued to the Winner and bearing the Winner’s current residential address, and stating the Winner’s relationship to his/her natural/legal guardian; or
    • A copy of winner Aadhar card; and
    • A copy of winner mobile number proof; and
    • A copy of any other government-issued identity document issued to the Winner’s natural/legal guardian; and
    • A written acknowledgment signed by the Winner’s natural/legal guardian, accepting the Terms and Conditions of the Scheme.
    • All documents that the Winner is required to submit must be received by the Organizer within _14_ days of the Winner being contacted by the Organizer.

  • Cancellation of unverified Winners: The Promoter and Organizer reserve the right to cancel the selection of any winning entry if nobody comes forward to claim the prize by cooperating with the above mentioned verification process, or fails to do so within stipulated timelines. The Promoter and Organizer also reserve the right to cancel the selection of any winning entry if the Winner is not verified to the satisfaction of the Promoter and Organizer. Alternaively, the Organizer can request for additional documents from the winner to ascertain the winning entry. If a winning entry is cancelled, another winning entry may be selected in its place, or the prize may simply be forefieted.
  • In case of an unverified winner, the Organizer & Promoter reserve the right to either pass the prize to another winner or forfeit the prize entirely.
  • Prize distribution: Once the Winners’ documents have been verified, the prizes will be distributed to them in the following manner, as applicable:
    • If the prize is an Voucher/Coupon, then the voucher code will be sent to the mobile number from which the winning entry was received, within 7 business days;
    • If the prize is a Firefox Fusion 24’ Bicycle or a Firefox Thermo 24’ Bicycle, then it will be dispatched to the winner within 45 business days.
  • All additional taxes such as gift tax or any other government taxes as applicable for the gifts extended to the customers must be borne and paid by the Winner.
  • Replacement and Transfer of prizes: Neither the Promoter nor the Organizer shall entertain any requests for the replacement of undamaged prizes, or the transfer of prizes to someone other than the Winner, or for a redemption of prizes in exchange for something else.

Terms and Conditions: Amazon.in Gift Cards issued by QwikCilver

Amazon.in Gift Cards issued by Qwikcilver These terms and conditions apply to Amazon.in Gift Cards (Gift Cards) issued by Qwikcilver Solutions Private Limited (Qwikcilver). Qwikcilver is a private limited company organized under the laws of India, and is the issuer of Gift Cards. By purchasing or using a Gift Card, you are agreeing to and accept these terms and conditions.

  • Redemption: Gift Cards may only be redeemed toward the purchase of eligible products on www.amazon.in. Purchases are deducted from the redeemer's Gift Card balance. Any unused Gift Card balance will remain associated with the redeemers Amazon.in account and applied to purchases in order of earliest expiration date. If a purchase exceeds the redeemers Gift Card balance, the remaining amount must be paid with by credit card, net banking or debit card. No fees or charges apply to Gift Cards. Qwikcilver may provide Gift Card purchasers with information about the redemption status of Gift Cards that they purchase or use.
  • Limitations: Gift Cards, including any unused Gift Card balances, expire one year from the date of issuance. Gift Cards may only be purchased in denominations upto Rs. 10,000, or such other limits as Qwikcilver may determine. Gift Cards cannot be used to purchase other gift cards. Gift Cards cannot be reloaded, resold, transferred for value or redeemed for cash. Unused Gift Card balances associated with an Amazon.in account may not be transferred to another Amazon.in account. No interest will be payable by Qwikcilver on any Gift Card or Gift Card balance. Qwikcilver makes no representation or warranty that www.amazon.in will always be accessible without interruption.
  • Fraud: Qwikcilver is not responsible if a Gift Card is lost, stolen, destroyed or used without permission. Amazon Seller Services Private Limited (Amazon) will have the right to close customer accounts and take payment from alternative forms of payment if a fraudulently obtained Gift Card is redeemed and/or used to make purchases on www.amazon.in.
  • Governing Law and Jurisdiction: These terms and conditions are governed by and construed in accordance with the laws of India. You, Qwikcilver and Amazon each agree to submit to the exclusive jurisdiction of the courts at Bangalore. You agree to indemnify Qwikcilver and Amazon for all claims brought by a third party against it or its affiliates arising out of or in connection with a breach of any of these terms and conditions.
  • General Terms: The Amazon.in Conditions of Use apply to Gift Cards. Qwikcilver reserves the right to change these Gift Card terms and conditions from time to time in its discretion and without prior notice to you. All terms and conditions are applicable to the extent permitted by law.
  • QwickCilver Contact Information: Website address: www.Qwikcilver.in
  • View your gift card transaction statement: https://gcbal.qcamz.qwikcilver.com/SSA


By accepting a prize under this Scheme, each Winner consents to:

  • Participate without remuneration and at the Promoter’s request in photo-ops and video shoot, as well as publication of their names as Winners on Facebook.
  • The coverage and publication of such events in the media, including the newspapers, magazines, other printed material, television, radio, and the internet.


  • Participants stand forewarned that they may receive SMSs and/or calls regarding this Scheme, even on numbers registered with the National Do Not Call registry. Persons who do not wish to receive such SMSs and calls are advised not to participate in this Scheme.
  • Neither the Promoter nor the Organizer shall entertain any grievances or queries regarding the Scheme on or after 15th May 2019. Complaints and queries by Winners who have not received their prize shall not be entertained more than 60 days after they receive an SMS or call as contemplated in clause 4(vi) of these Terms and Conditions.
  • The Vouchers/Cards are subject to the terms and conditions determined by Amazon, which may be modified, or cancelled, by Amazon at any time, and without consulting the Promoter, the Organizer, or the Participants. Participants and Winners must inform themselves of those terms and conditions. Neither the Promoter nor the Organizer makes any representation or warranty as to the terms and conditions for use of the Vouchers/Cards. However, participants are advised that all Voucher/Coupon codes must be added to their Amazon Pay Balance on or before 15th April 2019, or else they will expire; thereafter, the money thus deposited in the wallet must be spent within the next 1 (one) year, or else it will lapse and will not be usable.
  • Neither the Promoter nor the Organizer makes any warranty or representation as to the condition, safety, or quality of any of the prizes. No depiction of any prize in connection with this Scheme, whether made on the labels of Promotion Products, in advertisements, or otherwise, should be taken as a warranty or representation about such prize.
  • Neither the Promoter nor the Organizer guarantees observance of these terms and conditions against circumstances beyond its control, including flood, fire, forces of nature, civil unrest, defects in or failures of postal or courier or electronic communication services, defects or outages in internet, network, or power connections, SPAM generated messages and other force majeure circumstances.
  • The Promoter does not guarantee that these Terms and Conditions shall remain unchanged, but reserves the right to change them, and to defer, alter or cancel the Scheme, or the selection of Winners, without assigning any reasons therefor.
  • Neither the Promoter nor the Organizer assumes any responsibility whatsoever for the proper delivery of the prizes to their respective Winners. The Promoter or the Organizer shall provide the prize on an "as-is basis" and without any warranty or guarantee concerning the quality, suitability or comfort shall not be responsible for or liable (including but not limited to the product and service liabilities) for deficiency and/ or defect of any product/service and/or the prize or for any kind of consequential damages/ loss, in any manner whatsoever. If any Participant has any grievance with respect to the prize, he/she may directly contact the manufacturer. However, the Organizer will endeavor to resolve all complaints and queries made in accordance with sub-clause (ii) of this clause 6.
  • The Scheme is subject to all applicable law, including – in the case of Participants who participate while present outside the jurisdiction of Indian laws – such foreign or international law as may apply. Special mention is made of guidelines/directions issued by the Telecom Regulatory Authority of India, Department of Telecommunications, Government of India.


All disputes arising out of the operation of this Scheme shall be adjudicated exclusively by the courts in Gurgaon.


  • For assistance with queries regarding the Scheme, customers can call on 080 4055 4837 at any time between 10:30 a.m. and 05:30 p.m. between Monday to Friday from 1st December 2018 to 15th March 2019, excluding public/bank holidays. Queries regarding the Scheme can also be sent by e-mail to alpenliebe@bigcity.in.
  • By participating in the ‘Alpenliebe® Contest’, each person accepts that s/he has read and understood these terms and conditions and is unconditionally bound by them; represents that s/he is an Eligible Person; waives every right that s/he may have to challenge the selection of any one or more Winner(s); undertakes to honour all decisions of PVM India with regard to the Scheme and its interpretation, and not to challenge them, as well as to comply with all applicable laws.
  • The Promoter shall not increase the price of the Promotion Products during the promotion period.