Filled with the goodness of milk, vital vitamins (vitamin B1, B6, B12 &D), calcium, and iodine, Britannia Milk Bikis helps mothers give a solid foundation for their kids' today. If kids have a solid foundation today, they will be ready to stand up to an uncertain future.With Milk Bikis, mothers and their child can now get an opportunity to experience their future aspiration today with the Britannia Milk Bikis Naalaikkaga Innikke contest.

Get an opportunity to win an international educational tour in science, arts, or sports, for you and your child so that, you stop worrying about your child’s future and concentrate on getting his everyday foundation right which will make him future ready. So get your child’s everyday right with Milk Bikis.

How to Participate?

Get ready for an exciting trip with your child to London, Paris or U.S.! Buy Milk Bikis promo pack today and also get an assured mobile recharge worth Rs.35 on accumulation of 100 points!


Buy Britannia Milk Bikis promo pack


The 7-digit promo code
on the pack to
  87490 87490

Collect 3

On every promo pack
get 20 points. Collect a
total of 100 points
to win Rs.35
mobile recharge.

Win 4

Answer a simple
question and get
an opportunity to win
an educational
trip to London,
Paris or U.S.!


Winner’s list

Congratulations and Thank You for participating

Sr. No. Name Winning Date Winner's Mobile Number Telecom Circle

Terms & Conditions



The specific terms and conditions, and the general terms and conditions, are collectively hereinafter referred to as “terms and conditions” for Britannia Milk Bikis Naalaikkaga Innikke contest (“Contest”).

Specific terms and conditions


  1. This Contest is being conducted by Britannia Industries Limited (“Britannia”) for parents’ over 18 years of age as of the start date of the Contest (“participant”) and therefore, subject to the other eligibility criteria contained herein, is open to participation by Indian citizens. The child of the participant must be between the age of 6 to 14 as of the start date of the Contest. The terms and conditions apply to every participant.
  2. The Contest will be open for participation from 5th August, 2019 (0000 hrs IST) to 15th October, 2019 (2359 hrs IST).
  3. By entering the Contest, all participants are deemed to have accepted and agreed to abide by these terms and conditions. If you are not agreeable to any of the terms and conditions, please do not participate in this Contest.
  4. Participants expressly agree and give their consent to be contacted by Britannia or its representatives for the purpose of this Contest even if they are registered under National Do Not Call Registry or Do Not Disturb Register or such equivalent registry as may be applicable.
  5. All entries to the Contest will be automatically disqualified without notice if the eligibility criteria stated herein is not being met or if the participant uses his/her submission for commercial benefit using Britannia’s or its affiliates name(s).
  6. To participate in the Contest, participant has to:
  7. Purchase Britannia Milk Bikis 10 MRP packs with a net weight of 80g under the Contest (“Product”) and SMS the ‘Promo Code’ to 8749087490 during the term of the Contest.
  8. For each valid entry, participant will receive 20 points and a trivia as a participation gift.
  9. On collecting 100 points, i.e. after sending five (5) valid entries, participant shall be eligible to receive an assured prize, viz. a mobile recharge voucher.
  10. Further, on collecting 100 points, participants will subsequently be required to complete the sentence: “I would like to take my child to <destination> because...” in the following format “ANS<SPACE> I would like to take my child to <destination> because..”, eg. “ANS I would like to take my child to London because he likes sports and Milk Bikis” and SMS the same to 8749087490 in order to complete their participation.
  11. Britannia panel or agency appointed by Britannia (as the case may be) will be going through the entries and pick 10 winners (“Winners”) on the basis of the merit of their entries. The Winners will be contacted and informed of their shortlisting.
  12. The entries will be judged on the following parameters:
    1. Creativity
    2. Memorability of the line
    3. Uniqueness
  13. Each Winner, subject to the fulfilment of the criteria as stated herein and the verification process, shall be entitled to the grand prize, viz. an educational trip to USA/France/England along with his/her child (“Educational Trip”).
  14. Each product wrapper can be used only once as participation entry.



  1. By entering the Contest, each participant promises that he/she fulfils the eligibility requirements. In the event of any dispute concerning the eligibility of any participant, Britannia’s decision shall be final.


  1. In order to be eligible for the Educational Trip, the Winners will have to submit the wrapper of the pack as proof of purchase of the Product (the Promo Code of which was sent as an SMS earlier) along with their identity proof. The prizes, or aspects thereof, may be subject to variation at the discretion of Britannia.


  1. Britannia would not be responsible or liable for any misplaced/mutilated/illegible/unreadable product wrappers (whether attributable to participant or otherwise) and/or any delay in submission of the same for any reason whatsoever. Failure to meet this requirement will lead to cancellation of entry(ies) of participant, including forfeiture of any prize that participant may have been entitled to.
  2. The prizes for this Contest will be given to the Winners as set out in these terms and conditions at a pre-conveyed time. Each Winner must accept his/her prize in that form. The prizes (and elements thereof) are not transferable and must be accepted as awarded with no substitutions in cash or otherwise. Britannia reserves the right to substitute a prize of equivalent value if a prize or a component of it cannot be awarded or utilized due to reasons as described.


  1. Each Winner & his/her child would be required to have valid Indian passports in order to avail the Educational Trip. Each Winner shall receive the following: to & fro travel ticket for the Winner & his/her child, stay and food for 2 days and 2 nights at a specified hotel in the destination city, visit to a pre-conveyed tourist attraction in the destination city.


  1. The prizes will be provided on an “as-is basis" and without any express or implied warranty or guarantee concerning the quality, suitability or comfort. Britannia, its associates, affiliates, directors, officers, agents, and representatives shall not be responsible or liable for any defect/deficiency or any other dispute in relation to and/or concerning the prizes including but not limited to any service or after delivery service problems/ issues and liabilities and Britannia will not entertain any claims in this regard.


  1. The image of the prizes depicted on the ads/posters/TVC’s/pack shots etc. are indicative only and the actual prizes/ look of the Prizes may vary from the pictures.


  1. Apart from what is explicitly stated herein, Britannia and/or its associated agency will not be responsible for any ancillary expenses that may be incurred by the Winners. Each Winner shall be responsible for all other expenses and arrangements associated with the Educational Trip, including but not limited to visa, intra-India travel, taxes, surcharges, etc.


  1. All Winners and their respective child are required to have a passport valid at least till 31st December, 2020. Any participant not meeting this requirement shall not be eligible to avail the Educational Trip. It is clarified that the responsibility for obtaining a valid Visa including but not limited to a Transit Visa (where applicable) for travel to the destination concerned as also for ensuring fulfilment of any other travel requirements will be solely and exclusively that of the Winners including the responsibility to meet all costs in relation thereto. Britannia may, if it so deems appropriate in any given case, facilitate non-monetary assistance to any Winner at its sole discretion without any obligation and/or responsibility on its part. It is clarified that Britannia shall have no responsibility/liability if a participant (or his/her child) is unable to travel to the destination concerned due to failure to obtain a valid Visa/relevant travel documents/approvals within the applicable travel time and Britannia shall entertain no claims in this regard. Britannia will not be responsible or liable for any act or conduct of the Winners and their respective child during their trip, or any consequences arising therefrom


  1. The travel itinerary for the Educational Trip is fixed and cannot be changed and shall be communicated at a later stage to the Winners.


  1. Notwithstanding any of the abovementioned terms and conditions, Britannia reserves its rights to call upon the participants to verify their wrappers/promo codes at any stage, which verification shall be a pre-condition for winning.


  1. Britannia or its partner-agency pertaining to the Contest shall attempt to contact participants regarding their shortlisting and winning (as the case may be) upto a maximum number of three times. If the participant is unavailable/not reachable, then his/her prize shall be deemed to be forfeited. Britannia is not responsible for failure to contact any potential winner(s), and will not be responsible for following up or awarding the prizes to any selected participant(s) who do not respond to messages, e-mail or telephone calls regarding the same, within reasonable timelines or the timelines specified above, as the case may be, for any reason whatsoever.
  2. Contest entries and any materials (whether in written, audio, electronic or visual form, or a combination of those) of the participants will be deemed to be the property of Britannia and Britannia  shall have the right, in perpetuity, to use the material in any medium (including internet) free of charge and in any reasonable manner it sees fit. All present and future intellectual property rights in any such material become and remain the sole property of Britannia. The participant hereby expressly, irrevocably and unconditionally waives, to the maximum extent possible, all moral rights to which he/she may now or at any time be entitled in respect of any video, photo, film or other document protected by intellectual property rights.


General terms and conditions


  1. Employees of Britannia or their relatives or employees of Britannia's affiliates, group companies, and marketing and promotion agencies are not eligible to participate in the Contest.
  2. Failure to comply with any of these terms and conditions (including instructions) will disqualify any participant from continuing to take part in the Contest and such participant's participation will be invalid. Britannia retains the sole discretion to refuse participants the right to participate if it is of the view that these terms and conditions are being violated.
  3. Britannia reserves the right to change any details of the Contest, including but not limited to amending these terms and conditions; the type of contest, submission mechanism, eligibility criteria, term of the Contest, and the prizes for the Contest. Britannia reserves the right to amend, temporarily suspend or withdraw the Contest in its absolute discretion provided that Britannia shall not exercise this right unreasonably.
  4. Britannia shall not be liable to award/provide the prize(s) and/or declare the winners of the prizes of the Contest due to any cause beyond its reasonable control or foresight, including but not limited to, act of god, insurrection or civil disorder, religious strife, war or military operations, terrorist act, partial or total strikes, either internal or external, lock-out, epidemic, blockage of means of transport or of supplies, national or local emergency, earthquake, fire, storm, flood, water damage, governmental, regulatory or legal restrictions, acts or omissions of persons for whom Britannia is not responsible.
  5. By entering this Contest, participants agree to hold harmless Britannia, its agencies, the judges and its affiliates, against any and all liability, damages or causes of action (however named or described) with respect to or arising out of: (i) participant's participation in the Contest; (ii) the receipt or use of the prizes awarded; and (iii) the administration of the Contest and the distribution of prizes awarded, including any delay with respect to the same. Participants hereby release, waive and discharge any and all claims of damage, loss or causes of action (including negligence) including but not limited to loss or damage to person or property which the participant and his/her representatives or assignees may have, suffer or which may hereinafter accrue to the participant or as a result of the participant's participation in the Contest or use of the prizes awarded.
  6. Britannia reserves the right to disqualify any participant who tampers with the entry process or submits an entry that is not in accordance with these terms and conditions or who has, in the opinion of Britannia, engaged in conduct in entering or participating in the Contest which is or is suspected to be fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the Contest and/or Britannia. Britannia reserves the right to disqualify a Winner if it becomes aware that the winner and/or the Winner's entry/conduct falls under the ambit of a type described in this paragraph. Further, Britannia shall have the right to initiate necessary civil/criminal proceedings against such individuals indulging in such actions.
  7. The participant warrants that he/she holds the relevant rights to any and all materials submitted by her as part of the Contest including but not limited to all details mentioned on the entry form (“materials”), and he/she has obtained all necessary consents, if any, and neither the materials nor its exploitation by Britannia or its affiliates will infringe any rights of any third party. The participant shall indemnify, defend, and hold harmless Britannia, its affiliates, its agencies and the judges of the Contest from any and all liability, loss, costs, damage, judgment, or expense (including reasonable attorney’s fees) resulting from or arising in any way out of any such claims by any third parties and/or which are based upon, or are the result of any breach of the warranties in this paragraph.
  8. All participants acknowledge and agree that the decisions of Britannia with respect to all aspects of the Contest are final and no correspondence will be entered into in this regard.
  9. Britannia shall not be responsible for late, lost, illegible, falsified, delayed, incomplete or destroyed entries and all such entries are void and may be disqualified at any time. Britannia does not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, lost delayed or garbled data or transmissions, omissions, interruptions, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. Entry materials/ data that have been tampered with or altered are void.
  10. Britannia is not liable for any problems, errors, or negligence that may arise or occur in connection with this Contest, including but not limited to, any damage to the participant's computer or other technical device, or software, as a result of the participant's participation in this Contest. Britannia shall not be liable in any way for any failure or breach by any party in connection with this contest, prize or prizes and accepts no responsibility for any loss suffered by a participant arising from this contest, prize or prizes.
  11. Notwithstanding any other disclaimer contained herein, Britannia shall also not be responsible for


  • Any SPAM, generated messages.
  • The Operator Code not being displayed on the user’s mobile phones.
  • Any SMS message delivery failures.
  • Any lost, late or misdirected computer transmission or network, electronic failures or any kind of any failure to receive entries owing to transmission failures or due to any technical reason beyond the control of Britannia.
  • Failure to connect to the participant if he/she has registered himself/herself to the Do Not Disturb Register of the telecom provider/ the participant has registered with National Do Not Call Registry (or equivalent registry as may be applicable ) / participant has specifically requested for not receiving messages for the specific Contest.
  • Any other conditions beyond the reasonable control of Britannia.
  1. Any applicable taxes/charges/other statutory/non-statutory payments or any other legal expenses. Winners may incur/require to pay such expenses in relation to any prize and the same shall be the sole responsibility of the participant.


  1. Britannia and/or any agency appointed by it, will collect participants' personal information in order to conduct the Contest and subsequently for verification of the identity of the participant. If the information requested is not provided, the participant would not be eligible to participate in the Contest. By entering the Contest, unless otherwise advised, each participant also agrees that Britannia, agency appointed by it to carry out the Contest or aspects thereof, and/or Britannia’s affiliates may use this information, or disclose it to other organizations that may use it, in any media for future promotional, marketing and publicity purposes without any further reference, payment or other compensation to the participant. Participants' personal information may be disclosed to government authorities and Winners' names may be published. Britannia and/or any agency appointed by it, will also require personal details of the child of the Winner in order to facilitate the Educational Trip.
  2. Prizes will be given subject to the Winner satisfying the verification process of Britannia. The documents required for verification purposes would include the following, for the participant and his/her child (as may be required):
  3. The pack with the Promo Code clearly visible that was entered by the participant in the entry.
  4. Address proof (electricity bill or mobile bill or aadhar card or voter ID card)
  5. Mobile number proof.
  6. Date of Birth proof (aadhar card or PAN card or date of birth certificate or school marksheet)
  7. Passport copy – (for Educational Trip).


  1. The information each participant provides will additionally be used for the purposes of administering this Contest and the prizes. All rights are reserved.
  2. If any provision of these terms and conditions is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect. Indian laws shall be exclusively applicable to any and all disputes arising out of or in connection with the contest or these terms and conditions. The courts at Bengaluru shall have sole jurisdiction over any and all disputes arising out of or in connection with this Contest.